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meet

Jess Abdulnour 

Founder. Chief Brand Officer.

meet your new

chief brand officer

Jess Abdulnour is the founder behind "The BrandNuè Agency", a modern-day MADwoman with a decade of experience and a deep love for branding done right.


 

She started her marketing journey at 15 in her family’s jewelry shop, writing ads and managing campaigns before most had a Facebook profile. Over the years, Jess has led award-winning creative and compliance-savvy strategy for household names like Bosch, Boost Mobile, Experian, and the Mortgage Bankers Association. She knows how to make complex businesses human, and human businesses unforgettable.

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Imagine having a Chief Brand Officer, who’s part strategist, part creative director, and all in for you.

Someone who knows your industry, speaks your language, and knows how to turn your ideas into real results — without you having to chase deadlines, beg for updates, or translate jargon.

When you work with Jess, you get:
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Clear messaging that actually converts

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Content that sounds like you — just sharper

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A partner who can take your ideas and run with them

All done with unforgettable style and infectious confidence.



Jess-isms

things Jess says

(often and with style)
"Don’t write content that sounds smart. Write content that gets read."
— Advice to clients building their voice.
"A brand needs these 3 elements to scale. The right strategy that aligns with the business goals, the design and voice of the brand, and the operations to distribute your message."
-The Brand Trilogy
WWDDD? (What would Don Draper do?)
— Said before every great idea.
A brand is a reputation that gets people to take actions that benefit your business.
-The Brand Formula

What people have to say

Praveen Varma

Praveen Varma

Entrepreneur with Significant Strategic and Operating Experience

Jess and I collaborated together at Camino Financial in her role as Director of Brand & Content. In particular, we worked together to build brand campaigns while navigating compliance restrictions. Jess was has a wonderfully positive attitude which makes it very enjoyable to work with her.  She is an attentive listener which helps her excel in creating brand and storylines that resonate with audiences.

She developed a compliance infrastructure, brand awareness campaigns, and implemented strategies to better improve the customer experience. Her insights brought a lot of value to the company and established a content compliance infrastructure that scaled brand awareness and while reducing risk. 

She was a pleasure to work with, and I highly recommend Jess for any brand or experience needs.

Pamela Schmieder

Pamela Schmieder

Interaction Design | User Experience Design

Jess has strong communication and collaboration skills. Her critical thinking helps facilitate in-depth working sessions and creates an encompassing view of the design problem and solution. She's great at speaking her thoughts and filling in gaps of knowledge or missing perspectives. She is very thorough in the work she does and is able to communicate it clearly. She is a pleasure to work with!

Saif M.

Saif M.

Founder | E-Commerce

Jess not only has experience but also understands the nuances of marketing psychology. She helped me get started with branding and content creation. As someone new to the space the intro call itself was packed with value for me. Send her a message. You won't regret it.

Eric Smeby

Eric Smeby

CTO/CPO - 14x’d FinTech top-line through Velocity & Scale

In my role as VP Technology, I had the pleasure of working with Jess on optimizing messaging, and user experience. Jess is the definition of a strategist. She assesses the customer journey holistically. She achieves initiatives efficiently while seeking opportunities for growth. In our time working together, she led several multi-department task forces that tied brand, compliance, marketing, and technology in an aligned strategy to improve and grow our customer journey.

Jess is a great addition to any team and as a fantastic listener, she excels at empathy, understanding customers, and partnering with people to add value.

Jason Nour

Jason Nour

Owner, Jewelry Design Gallery

Jessica has a unique understanding of the needs of a business owner. She is intuitive, eager to learn, and a creative force. While working here, Jessica took the reigns on getting us ahead of the game on social media. She established profiles, maintained customer relations, and brought the business up to speed with the needs of our consumers. More so, she continually pushed to learn and improve. She helped to create our annual Ladies Champagne Night that intimates over $20,000 in sales, optimized SEO for our website, and worked with vendors to cross-promote product. 

Jessica is a unique individual with a charismatic personality - truly an asset.

Mike Ponzillo

Mike Ponzillo

COO @ eJam Inc | Executive Leadership, New Business Development

Jess was a pleasure to work with.  She is highly creative and approaches social media marketing strategically.  I still remember the infographic she created on why she was the best person for me to hire as our Social Media Marketing Manager.  It was one of the best approaches I have seen to getting noticed.  I hope to work with her again in the future.

Shauday Smith

Shauday Smith

Visual Identity Systems & Brand Strategy

I've worked closely with Jess on a number of projects and she is an absolute powerhouse. Her intelligent and thoughtful approach to campaigns is second to none. She truly has a pulse on the wants and needs of the consumer of the given industry she is in, but she always has an eye to tomorrow's consumer. This sensitivity guides her strategy to a future-proof approach that lasts beyond fads and trends to make a lasting brand identity. From a Designers perspective, her targeted content is refreshingly data-backed and her workflow is transparent and accountable. This is essential for making impactful designs that resonate with the highest visibility. It's refreshing because it's not always available in a corporate world full of egos and personal preferences. I 100% recommend Jess as a strong member to any team.

Saisha Svoboda

Saisha Svoboda

Co-Founder & COO @ Drink Hippie | Ops & CX Leader | Mom | Continuous Learner

Jess is a true marketing strategist. She asks the right questions and pushes the conversation in a thoughtful direction. From ensuring the group outlines goals and OKRs to making sure we are representing our companies values through all social efforts, Jess genuinely thinks of everything. It has been an absolute pleasure knowing and partnering with Jess over these last two years and I know any project she is on will meet the expected outcomes and more. I am excited to see what the future holds for Jess and will continue to jump at any opportunity to partner together.

Erick Adrian Colín Hernández

Erick Adrian Colín Hernández

Senior Graphic Designer | Brand Identity Specialist · Visual Systems · In-House Creative

Enjoying working under Jess' wing has been one of the best professional experiences of my career. Smart, capable, a leader, and a mentor, she is outstanding at managing creative teams. I admire her ability to teach and the fact that she is always looking out for the team's well-being. She always gave me the best feedback and advice to excel and exceed expectations.

Without a doubt, adding Jess to any team will be synonymous with success, professionalism, and quality. Without hesitation, I highly recommend her. Great person.

Federico Ramos

Federico Ramos

DiDi | Growth expert | Retention genie | ex bineo | ex Kapital Bank | ex kubo.financiero

I had the pleasure of working with Jess on different projects at Camino Financial, I was utterly impressed by her creativity and organization.
She revolutionized the way we talk with our members from different levels, from automated communications to scripts that associates rely on.
She also helped me organize my projects with her expertise and to adapt to the new challenge that was ahead of me.

Alejandro Sánchez Fernández

Alejandro Sánchez Fernández

UI Designer at Camino Financial

It’s rare that you come across standout talent like Jess.
As a User Interface Designer I had the pleasure of working with Jess for two years at Camino Financial, collaborating on inter-team workshops, developing foundations for a Design System and implementing the bases of the brand in our product.
Jess’s ability to manage multiple projects was outstanding and made a dramatic difference in the performance level of her team.
All this, always showing her signature smile!
Jess would be a gold value asset to any team.

Melanie Diez

Melanie Diez

Senior Associate at Riff City Strategies | Story Teller

Jess is a natural leader with content marketing and brand-building skillsets. I had the absolute pleasure of working under Jess at Camino Financial, collaborating on various social media and public relations initiatives. She is filled with an abundance of charisma, diligence, and intelligence which are all key traits that show throughout the multitude of projects and programs she has been both, directly and indirectly, involved with.  

Jess is extremely creative, and just an overall awesome, genuine person. Her ability to empathize and teach her teams makes her an extraordinary leader and mentor. Her dedication and attention to detail make her an invaluable asset to any team.

Brenda Martínez Navarrete

Brenda Martínez Navarrete

💻 Growth Marketing & Content Strategist | Certified Scrum Master | Marketing Project Manager | Open to Remote Opportunities

Jess was my direct boss, and her first goal since she joined the company was help the team to achieve their professional careers at the company. She has a lot of skills that can help grow any company, some of them are empathy, data-driven, strategic thoughts and a very strong understanding and expertise in the field. 
For sure Jess is highly recommended!

Sean Salas

Sean Salas

Applying AI to transform how banks and lenders grow | Exec Chairman @nuDesk

I worked directly with Jess in setting-up and executing our brand / PR strategy at Camino Financial.  Jess' institutional knowledge in the space was extremely valuable and her ability to execute a multi-pronged strategy is beyond merit.   In her role as Director, Jess managed a multi-disciplinary team of designers, writers, and PR specialists and did a spectacular job communicating up, down and across the organization.  Highly recommend Jess in roles within this scope and beyond with significant potential for upward mobility all the way to the C-suite.

Kathy Copeland

Kathy Copeland

Helping Marketers create personalized end to end digital experiences! Technology Leader | Product Management | Agile Expert | Engineering & Software Development Operations | Enterprise Architect

I had the extreme pleasure to work with Jess when she was Director of Brand & Content at Camino Financial and found her talent and personality to be as infectious as her professionalism! She is an expert in her craft and I saw how she was able to positively affect our company's trajectory in a short period of time by capturing our user journey, encapsulating our brand, and driving content strategies to achieve critical tactical measures in our funnel. She was masterful in her abilities to form a team and get them rowing in the same direction towards delivering value. She was thoughtful, precise, and empathetic in her ability to capture our vision and translate it into a new and improved brand. And, she was able to face every challenge with a smile and positivity that simply radiates. I believe any organization would benefit from her expertise and presence in a leadership role!

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your next

keynote speaker

If you’re interested in having Jess speak about branding, compliance, or creative strategy, reach out here.

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support?

Our six-month consulting engagements are fully booked. 
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